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When I became the Marketing & Communications Coordinator at PeachDish, it was apparent that the website needed a "facelift" so to speak. The company was making positive strides toward quality and sustainability and our website needed to show that. The product has always been based around menus that are seasonal, and that begins with the ingredients! Thus, the vision was born. I wanted the homepage images to represent the journey an ingredient takes through the process while paying homage to the local Southern influence and inspiration that plays a part in every dish. I outlined the creative direction, coordinated the shoot (calling all hand models, please!), styled the shots, and even did a little hand modeling myself! I also wrote the copy and designed the font for the overlay.